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Our Vision & Values

“We want to become the first choice bank for our retail and corporate clients, operating with a sense of responsibility towards customers, employees, stakeholders and society”


To cultivate a climate of mutual trust and appreciation among the Group’s employees as a necessary element for the continuation of our dynamic growth is the cornerstone for making this vision comes true.

In this context, Eurobank Direktna bases its development on strong principles and values as:

  • Meritocracy
  • Team Work
  • Quality
  • Trust
  • Efficiency
  • Creativity
  • Respect for People
  • Social Contribution

These principles and values not only create a spirit of cooperation and trust between employees, but also determine how we work within the local communities we operate in and how we serve our clients and our shareholders.

These values are embedded in our everyday practice and behavior and characterize the way we operate as an organization.